Privacy Policy

1. Introduction

At upgradephone.shop, we respect your privacy and are committed to protecting your personal data under UK GDPR and applicable UK data protection laws. This Privacy Policy informs you how we collect, store, and look after your data when you visit our website or contact our sales advisory line.

2. The Data We Collect About You

Personal data means any information about an individual from which that person can be identified. We collect minimal personal data strictly required to assist you with EE plan comparison, tariff inquiries, and sales referrals:

• Identity & Contact Data: Name, phone number, or email address provided voluntarily when submitting an inquiry form or calling our advisors.
• Technical Data: IP address, browser type, device details, time zone settings, and location data gathered via cookies.
• Usage Data: Pages visited, time spent, and advertising click interaction data (e.g., Google Ads conversion tags).

3. How We Use Your Personal Data

• To provide independent comparison details on EE phone contracts, SIM-only offers, and broadband packages.
• To respond to telephone or form inquiries regarding plan options and promotional vouchers.
• To measure advertising effectiveness and call conversion tracking via Google Ads scripts.
• To ensure security and protect against fraudulent usage.

4. Data Sharing & Third-Party Referrals

As an independent referral platform, when you decide to proceed with an order, your details are securely passed directly to authorized UK network providers for final contract processing and fulfillment. We do not sell, rent, or trade your personal information to unauthorized third parties.

5. Data Security

We have implemented appropriate technical security measures (including SSL encryption) to prevent your personal data from being accidentally lost, used, accessed, altered, or disclosed in an unauthorized way.